A KEY AUDIENCE
The Wellington International Pride Parade 2018 brings Wellington communities together, attracting thousands of people to this annual event from all over Aotearoa, Australasia, the United States, Europe and nations worldwide.
We are confident our parade will continue to grow and attract people willing to capitalise on this remarkable event. We see WIPP becoming the must go to annual event in our coolest little capital. Participation has been on the rise since it all started more than 25 years ago.
Our Mayor Justin Lester and New Zealand's prominent politicians attended the 2017 pride parade. This event captured media coverage across New Zealand's prime time News channels and in countries as far off as Australia and Germany, it was seen by thousands of spectators and celebrated by the nations Capital.
We congratulate our Mayor Justin Lester, and the Wellington City Council who have increased support and funding for next years event to ensure this celebration continues to develop and grow so that WIPP can make its mark on the Asia-Pacific pride circuit.
THE POTENTIAL
WIPP has a captive and engaged audience in the one compact surrounding. This is an ideal opportunity to communicate a strong message that sets you apart as a business leader to the LGBTTFIQ+ community, and to the thousands of supporters, partners and allies of this event.
Your brand/products/services will have exposure and visibility to these communities prior to, during, and at the conclusion of the WIPP events. This is an unique opportunity to build new or grow existing relationships within the LGBTTFIQ+ communities and beyond.
In business-speak, this is referred to as the pink dollar. These customers are extraordinarily loyal with 77% of gay and lesbian adults saying they would switch brands to companies which have a positive stance towards LGBTTIFQ+ people. Build your brand, engage your audiences and be part of a global movement supporting diversity.
IT'S TIME TO BE MORE
Set yourself apart from your competitors by showing your awareness of heteronormative bias. Your business and/or company may already operate within a model that encourages openness, diversity and love for all, yet how do you communicate this position to your audiences and consumers?
Think it's time to translate your business values of acceptance and respect to a wider audience, get involved, we'd love to hear from you!
Partnership packages
There are different levels of partnering and they can be tailored to your individual needs. The earlier you get on board with your strategic partnership position, the more exposure and rewards you secure. Expose your brand story and allow it to be be on show.